LyxPro Catalog // Copywriter

The music industry is filled with brands that boast a rich history. Many musicians naturally turn to the brands they have seen played by rock stars for decades. To break into an industry like this, it takes careful positionings.

LyxPro is a young brand that makes musical instruments, speakers, and accessories. In this catalog, the goal was to showcase the varied line of products LyxPro offers while positioning the brand as a reputable, authoritative company.

For this project, I served as the copywriter of the catalog. This included writing headlines, product descriptions, and brand stories. Click the link below to view the entire catalog.