Calvary Cafe Brochure // Copywriting and Brand Voicing

People naturally crave community. The problem: community is hard to create. One tried and true method of getting people together is giving them something delicious to enjoy. That led to the opening of Calvary Cafe.

Calvary Chapel Old Bridge launched Calvary Cafe in September 2018 to help foster community within the church. The main tagline for the cafe was “it’s not about the coffee; it’s about the connection”. For this project, I worked to oversee the operation of the coffee shop as well as the communications roll out of the cafe.

To prepare people for the opening and operations of the cafe, I worked with our in house graphic designer to create a brochure that we would give to members of the church. This brochure was meant to explain insider terminology to people not familiar with coffee lingo and share the concept for the cafe overall. The brochure was printed in house and distributed at the cafe upon request.